Making tasty vegan products is a great way to save animal lives.

Eating them or not is a choice we have every day.

The Vegan Butcher’s Choice


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With a degree in economics Federica’s mind is set on creating a successful business.

Federica moved to Belgium in 2014 and has been vegan ever since. After working several years for a number of European lobbies, she decided to capitalise on the knowledge she earned to follow her real dream.

Federica is a creative soul and believes her purpose in life is to give the world something authentic and pragmatic. Meeting Benoit was the turning point for her; inspired by his courage and strong ideals, she decided to leave behind her corporate job and to focus 100% on creating their own, unique project.

In her spare time, Federica loves painting and has earned a degree in Fine Art & Design. The illustrations you see on this website are indeed all conceived and designed by herself.

“Art and compassion are the drivers of my existence and creating vegan food is both a form of compassion (towards animals) and a form of art. I am ready to contribute to a vegan world by winning people’s heart with our delicious products!”


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Vegan for almost 20 years, it is safe to say half of Benoit’s life has been devoted to animals.

Benoit has volunteered for various animal organisations and spearheaded several controversial undercover investigations, revealing the horror of slaughterhouses and factory farming in Belgium. Being an effective altruist with a pragmatic approach, Benoit realises the importance of changing people’s behaviour in the pursuit of a better world.

From this realisation, together with a passion for cooking, came an idea. With the support and creativity of Federica, his partner, they decided to create a line of vegan meats and cheeses which will please your taste buds whilst saving animals’ lives.

Benoit’s life goal is to end factory farming and he believes we can accomplish this by creating vegan food which excels and outperforms on animal products. He thinks the vegan movement is about hope, life, respect and love, all core values he tries to establish in his work and personal life.

“I love creating food. I am an activist at heart, but I believe we can accomplish great things with skilful entrepreneurship by just creating superb plant-based food.”