{"id":19629,"date":"2022-11-01T13:16:05","date_gmt":"2022-11-01T12:16:05","guid":{"rendered":"https:\/\/veganbutcher.be\/?p=19629"},"modified":"2025-02-17T15:07:59","modified_gmt":"2025-02-17T14:07:59","slug":"the-vegan-butcher-our-story","status":"publish","type":"post","link":"https:\/\/veganbutcher.be\/en\/about-us\/the-vegan-butcher-our-story\/","title":{"rendered":"The Vegan Butcher: Our story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19629\" class=\"elementor elementor-19629\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a539b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a539b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e8ce0\" data-id=\"56e8ce0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423ed92c elementor-widget elementor-widget-text-editor\" data-id=\"423ed92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>How the Vegan Butcher got started<\/h1>\n\n<strong><em>2 kilos of idealism, 1 liter of passion, 2 tablespoons of planning and a good pinch of craziness: if we had to write down the original Vegan Butcher\u2019s recipe, this would possibly be it. One of the things we most love when purchasing from a local company is discovering the people behind it.<\/em><\/strong>\n\nTheir backgrounds, ideals, motivation\u2026 those elements, perhaps insignificant to many, always end up being reflected in the product or service they offer. When we like and decide to purchase something, we often do not realise why we make that choice. Sure, the quality plays a huge part (and it is probably the first thing that came to the top of your mind) but, unconsciously, we are also drawn to what that product represents and stands for.\n\nIt is not a funny coincidence that our logo portrays 2 faces: They are the faces of <a href=\"https:\/\/veganbutcher.be\/about\/\">our founders, Benoit and Federica<\/a>. Those faces are there not for egocentrism &#8211; quite the opposite in fact &#8211; but to remind US, The Vegan Butcher, where and why we started and YOU, our customer, that real people are taking care of each one of the product ending up on your table. No machines, no big soul-less multinational: People.\nSo, if we intrigued you enough to read this blog up to this point, you might have guessed it already.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dc112d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dc112d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9cfc8b\" data-id=\"f9cfc8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddfbf90 elementor-widget elementor-widget-image\" data-id=\"ddfbf90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/veganbutcher.be\/wp-content\/uploads\/2021\/09\/work-at-vegan-butcher.jpg\" title=\"\" alt=\"work vegan butcher\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd6f0cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd6f0cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6005050\" data-id=\"6005050\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c279b elementor-widget elementor-widget-text-editor\" data-id=\"40c279b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The Vegan Butcher&#8217;s Story, in bullet points!<\/h2>\n<ul>\n \t<li>2017. A lucky year for the destiny of the future first Vegan Butcher of Belgium: Federica and Benoit meet and quickly start day dreaming about a possible career together. But that future seems still very, very far.<\/li>\n \t<li>2018 brings on quite a few changes: Federica\u2019s relentless personality is unfulfilled in her current job, while Benoit feels the time has come for a drastic change of direction to his then current animal-activism role.<\/li>\n \t<li>January 2019: Postponing dreams: no more! Time to get serious and put down on paper the project they had discussed for over a year.<\/li>\n<\/ul>\nTwo ethical vegans, yet former &#8216;meat-lovers&#8217;, the couple finds the Belgian scene extremely lacking on qualitative offer of\u00a0<a href=\"https:\/\/shop.veganbutcher.be\/\" target=\"_blank\" rel=\"noopener\">plant-based meats<\/a>. The purpose of their project is, in their minds, very clear: \u201cTo change an idea you better first change the related behaviour\u201d.\n<ul>\n \t<li>And so comes April 2019: The \u201cbig\u201d launch.<\/li>\n<\/ul>\nThe months that follow, until the unfortunately well-known pandemic in 2020, are a mix of excitement, confusion, doubt, panic, enthusiasm and &#8211; above all &#8211; testing, testing, testing. Sleepless nights are the norm, coffee becomes a loyal best friend, social life is put aside (no time nor money for it) but, overall, the energy and hopes are high! Aaaaah, nice to be young!\n<ul>\n \t<li>2020: Covid19 hits and the Vegan Butcher, which is finally starting to get a shape of its own (mainly via the presence at markets and fairs around Belgium) has to evolve into something yet again different!<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3f1a86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3f1a86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-148fb7e\" data-id=\"148fb7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72619d5 elementor-widget elementor-widget-image\" data-id=\"72619d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"491\" src=\"https:\/\/veganbutcher.be\/wp-content\/uploads\/2022\/11\/banner-rotisserie.jpg\" class=\"attachment-medium_large size-medium_large wp-image-19660\" alt=\"workers replacing banner on the vegan butcher atelier\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Changing the banner from the old 'rotisserie' to the new Vegan Butcher.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79e3b1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79e3b1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-965e786\" data-id=\"965e786\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-370acb6 elementor-widget elementor-widget-text-editor\" data-id=\"370acb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But the couple does not give up: They are still at the very bottom, so what\u2019s there to lose? A whole new <a href=\"https:\/\/shop.veganbutcher.be\/\" target=\"_blank\" rel=\"noopener\">webshop<\/a>, an economic recession and a few extra staff members later, the struggles are still there and everyday comes with new challenges. But The Vegan Butcher is still standing, transformed and evolved, yet still the same at its very core!<\/p><h2>Takeaway for The Vegan Butcher&#8217;s story:<\/h2><p>Bottomline: Offline, online, as a 2 or a 10 people team, many things have fortunately changed but our values haven\u2019t. And in all of that, breaking news: We might have also become quite experts in seitan-making! \ud83d\ude09<br \/>We did mistakes, plenty of them. We, more often than not, had high exceptions on things which eventually reveal themselves to be a \u2018fail\u2019, we sometimes took engagements we were barely able to fulfilled (sleeping an average of 4 hours in 2 days). But in all the mistakes and failure, we always acted with integrity, strongly believing in the Vegan Butcher and grasping to the few successes as a further motivation to keep going.<\/p><p>Our driving forces? They are also our worst source of stress \ud83d\ude42 Waking up everyday to new challenges, the good and the ugly ones: getting that new skeptical client to order, improving not-so-efficient systems, following up on customers\u2019 emails, creating an energetic, positive atmosphere were all people feel part of something and do not come in awaiting the pay-check at the end of the month, a future where animal sufferance is spared, or at least diminished\u2026 But let\u2019s face it, our main driving force is our customers.<\/p><p>We are very grateful to all of you who &#8211; during the years &#8211; have allowed our dreams to move forward! Who knows, perhaps you had already got some glimpses of who we are, and it\u2019s not all about the products\u2026<\/p><p>Thanks for reading, and to the next one!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db5d191 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db5d191\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-359e8b9\" data-id=\"359e8b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cf7160 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3cf7160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/veganbutcher.be\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DISCOVER OUR SERVICES HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How the Vegan Butcher got started 2 kilos of idealism, 1 liter of passion, 2 tablespoons of planning and a good pinch of craziness: if we had to write down the original Vegan Butcher\u2019s recipe, this would possibly be it. One of the things we most love when purchasing from a local company is discovering [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[811],"tags":[816,818,819,815,812,813,814,218,817],"class_list":["post-19629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-us","tag-brussels","tag-meat-replacers","tag-meat-substitutes","tag-our-story","tag-plant-based","tag-seitan","tag-vegan-butcher","tag-vegan-cheese","tag-vegan-meat"],"_links":{"self":[{"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/posts\/19629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/comments?post=19629"}],"version-history":[{"count":59,"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/posts\/19629\/revisions"}],"predecessor-version":[{"id":24331,"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/posts\/19629\/revisions\/24331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/media\/20173"}],"wp:attachment":[{"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/media?parent=19629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/categories?post=19629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veganbutcher.be\/en\/wp-json\/wp\/v2\/tags?post=19629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}